How does BreakThru generate leads?

Mostly from its own website. BreakThru publishes live MLS pages for cities, neighborhoods, condo buildings, ZIP codes, price ranges and lifestyle searches across South Florida, along with housing market reports, home value pages, a guaranteed cash offer program and listing alerts. Each page has an action that matches the search, so an inquiry arrives already labeled as a buyer, seller, investor or renter, with the area and the interest attached. Inquiries are routed to licensed, active agents and tracked against a first response clock.

Are leads guaranteed?

No, and no honest brokerage guarantees them. Volume depends on the market and the season, and inquiries go to agents who respond quickly and follow up. What we can show you is where inquiries come from and how routing works.

Do I pay for leads or give up a larger share on them?

You never buy a lead. On a lead the brokerage generates or refers, the commission is split 50/50 on every plan. On a lead you generate, you keep 75% on Standard or 90% on Elite. The transaction fee per side is the same whichever kind of lead a closing came from.

Can I choose the areas I receive leads for?

Yes. Inquiries carry their area, and agents receive them for the places they actually work. An agent who knows Pompano Beach canals should be the one calling a Pompano Beach waterfront buyer.

Leads and Marketing Support for BreakThru Agents

Grow Your Own Business. Access Additional Opportunities From Ours.

"We provide leads" can mean a list of cold names. Ask any brokerage three questions: where do the leads come from, what do you know about each one, and how are they shared out.

Three Commission Plans, Published

Schedule A, November 2026. The share shown is yours.

Plan	Lead the brokerage provides	Lead you generate	Transaction fee per side
Broker Supervised	50%	50%	$199
Standard	50%	75%	$199
Elite	50%	90%	$299
Residential and commercial leases, every plan	50%	85%	$99

Broker Supervised: A newly licensed associate who needs guidance, as determined by the broker. Standard: Any licensed associate. You choose it. Elite: Any licensed associate. You choose it. Optional technology package: $25 a month. Cancel at any time; the cancellation starts with the next billing cycle.

What a $15,000 commission pays on each plan

Broker Supervised: $7,500 to you on a lead you generated, $7,301 after the $199 transaction fee; $7,500 to you on a lead the brokerage provided, $7,301 after the fee.
Standard: $11,250 to you on a lead you generated, $11,051 after the $199 transaction fee; $7,500 to you on a lead the brokerage provided, $7,301 after the fee.
Elite: $13,500 to you on a lead you generated, $13,201 after the $299 transaction fee; $7,500 to you on a lead the brokerage provided, $7,201 after the fee.

The full Schedule A and the remaining terms are reviewed with you directly and given in writing before you decide. The schedule can change on written notice, and a change never applies to a property already listed or a transaction already under contract.

Your first step: Personal Agent Growth Plan

Start With a Personal Growth Plan

A brokerage should show you more than a split, and it should show you the split too. BreakThru publishes its plans: 75% or 90% of the commission on the business you generate, 50/50 on leads the brokerage provides. Before you decide anything, see how training, technology, lead opportunities and expectations would work for you specifically, new, experienced, commercial or business broker.

What you receive

Your plan confirmed in writing, Standard or Elite, with the full Schedule A
The training and the systems you would use from day one, with the agent portal shown rather than described
How leads and referrals reach agents here, and what is expected in return
A plan for your first ninety days at BreakThru
A confidential conversation with the broker, with no notice to your current brokerage

What happens next

Tell us where you are in your career and what you want next.
The broker reviews it and prepares your conversation.
We reply within one business day to schedule it, confidentially.
You decide. There is no pressure to move.

Confidential. Nothing is said to your current brokerage, and nothing is promised that is not written down.

Apply Here · See the agent programs

Where They Come From

BreakThru's own website. It publishes live MLS pages for cities, neighborhoods, condo buildings, ZIP codes, price ranges and lifestyle searches across Broward, Miami-Dade, Palm Beach, Martin and St. Lucie counties, plus housing market reports, home value and cost to sell pages, recent sales by neighborhood, a guaranteed cash offer program, rentals, foreclosures, commercial property and businesses for sale. People arrive from search with a specific question.

What You Know Before You Call

Each page asks for the action that matches the search: a home valuation on a seller page, new listing alerts on a buyer page, a property analysis on an investor page. The inquiry reaches the CRM with the source, the page they landed on, the intent, the interest and the area. Your first call opens with "I saw you were looking at waterfront homes in Fort Lauderdale", not "how can I help you".

How They Are Shared

New inquiries enter the brokerage's lead pool with a first response deadline. The broker reviews each one and assigns it to an agent who works that area, and the portal can also rotate inquiries automatically among licensed, verified agents. Agents who respond quickly and record their contact keep receiving them. The routing rules that apply to you are part of the written terms you receive before you join.

What a Company Lead Pays

Half the commission to you on every plan, with your plan's transaction fee per side: $199 on Standard and Broker Supervised, $299 on Elite. On the business you generate you keep 75% on Standard or 90% on Elite, so the two kinds of lead are easy to tell apart on your statement. A company lead is additional business from the brokerage's marketing, not the reason to join; the plan on your own business is.

Your Own Marketing

Website leads are one source. The other is the business you generate: the portal's studios produce listing flyers, videos and social posts in your brand, the open house tool turns visitors into CRM contacts, and your agent page gives your sphere somewhere to find your listings and sales.

Paid Campaigns

The Marketing Command Center connects Google Ads and analytics to the CRM, so a campaign is judged by the appointments and closings it produced. Campaign leads are attributed all the way to commission.

See the Lead Queue Live

Schedule a confidential conversation and ask to see the lead queue on the broker's screen: real inquiries, the page each one came from and the response clock. You will know within ten minutes whether these are the kind of leads you want.

More Than a Brokerage: BreakThru Family Foundation

BreakThru Family Foundation, BFF, is being developed to support our people during difficult times and strengthen the communities we serve. Learn about BFF.

Questions you may be asking

Will my current broker find out?: No. The conversation is confidential, and we do not contact anyone at your brokerage.
I am brand new.: The new agent program is written for that: training, a mentor, the systems and the first transactions, with the expectations set out before you join.
What is the split?: 75% to you on the Standard plan or 90% on the Elite plan for leads you generate, and 50/50 on leads the brokerage provides. The transaction fee per side and the lease schedule are in the plans table on every recruiting page, and the full Schedule A is reviewed with you directly before you decide.

Apply Here

Tell us your name, how to reach you, what you are exploring and whether you want a phone call, a video call, a callback at a time you choose or an invitation to a recruiting event. Your license status, market and production are optional. Our broker reads every request personally and replies within one business day. Your inquiry is confidential and we never contact your current brokerage. Prefer to talk now? Call (786) 914-1017.

Questions Agents Ask

How does BreakThru generate leads?: Mostly from its own website. BreakThru publishes live MLS pages for cities, neighborhoods, condo buildings, ZIP codes, price ranges and lifestyle searches across South Florida, along with housing market reports, home value pages, a guaranteed cash offer program and listing alerts. Each page has an action that matches the search, so an inquiry arrives already labeled as a buyer, seller, investor or renter, with the area and the interest attached. Inquiries are routed to licensed, active agents and tracked against a first response clock.
Are leads guaranteed?: No, and no honest brokerage guarantees them. Volume depends on the market and the season, and inquiries go to agents who respond quickly and follow up. What we can show you is where inquiries come from and how routing works.
Do I pay for leads or give up a larger share on them?: You never buy a lead. On a lead the brokerage generates or refers, the commission is split 50/50 on every plan. On a lead you generate, you keep 75% on Standard or 90% on Elite. The transaction fee per side is the same whichever kind of lead a closing came from.
Can I choose the areas I receive leads for?: Yes. Inquiries carry their area, and agents receive them for the places they actually work. An agent who knows Pompano Beach canals should be the one calling a Pompano Beach waterfront buyer.