Partner With BreakThru Realty: One Project or a Multi-Year Relationship
A written program for builders who want a brokerage they can keep
Some builders need a brokerage for one house or one project. Others want to stop re-hiring sales every time a new site closes and would rather have a standing relationship with one brokerage that already knows their product, their contract and their lender. The BreakThru Realty partner program is written for both. It sets out what a single-project engagement includes, what a standing agreement adds, how the brokerage is paid, and what a builder can expect to see in writing before signing anything.
Two Ways to Work Together
The program has two forms, and a builder can start with the first and move to the second once the relationship has earned it. A single-project engagement is a listing agreement for one house, one phase or one project, with a defined scope, term and report. A standing agreement is a master relationship across projects: the terms are agreed once, each new project is added by a short schedule rather than a new negotiation, and the brokerage keeps the builder’s product, contract and lender requirements on file so each project starts on the second day instead of the first. Neither form gives the brokerage any say over what the builder builds.
- Single project: one agreement, one scope, one term, one report format
- Standing agreement: master terms agreed once, each project added by schedule
- Either way: the builder keeps control of product, price, policy and the decision to sell
The Single-Project Engagement
A single-project engagement begins with a written proposal for that project: the market evidence and the recommended pricing, the sales and marketing plan by stage, who will staff it and how buyers will be answered, the reporting schedule and format, and the representation structure, meaning whether the brokerage is the sales team or works beside one. The listing agreement then records the inventory covered, the term and renewal, the marketing commitments and budget, the treatment of the builder’s own direct sales, and how either side may end the arrangement. A builder who wants to test the brokerage on one house before committing more is welcome to.
The Standing Agreement Across Projects
Under a standing agreement the builder and the brokerage agree the commercial terms, the reporting standard and the working rules once, and then add projects as they come. Each project still receives its own written plan and its own price list, because no two sites are alike, but the builder is not renegotiating the relationship each time. The brokerage, for its part, commits to keeping an agent assigned to the builder who knows its plans and its contract, to carrying the builder’s broker program and inventory to cooperating agents continuously rather than per listing, and to a review of the relationship at agreed intervals, with the builder free to end it on the notice the agreement states.
What the Builder Keeps Control Of
A brokerage relationship is not a joint venture. The builder decides what to build, where, at what price and with what incentives; sets the qualification standards for buyers; owns its purchase contract and its warranty; chooses its title company and its lender; and decides whether a sale happens at all. The brokerage recommends, in writing and with the evidence attached, and then carries out the builder’s decision. Where the brokerage disagrees with a decision it says so once, clearly, in the report, and then does the work. A builder should never discover that the brokerage has promised a buyer something the builder did not approve.
How the Brokerage Is Paid
BreakThru Realty is paid a commission on homes that close, set out in the listing agreement, and it is paid nothing when a home does not sell. The agreement states how the commission is shared with a cooperating broker under the builder’s broker program, whether sales the builder makes directly without the brokerage carry any fee, how commissions on a standing agreement are handled when a project is added or withdrawn, and when payment is due. Marketing spend beyond the brokerage’s own commitments is a budget the builder approves in advance, line by line, and never a surprise on a closing statement. No figures are published here, because the terms depend on the project; they are in the proposal.
Onboarding in the First Month
The first weeks of a new relationship decide whether it works, so they follow a written sequence. The brokerage collects the builder’s plans, price sheet, included features, purchase contract, addenda, warranty and broker program and learns them; agrees the reporting format with the builder and, where there is one, the lender; sets up the inventory, the registration log and the response standard; reaches the cooperating agents active in the builder’s submarkets with the program in writing; and holds a first review at the end of the period to correct anything that is not working. The builder knows at each step what the brokerage has done and what comes next.
Reviews, Renewal and Leaving
A relationship that is never reviewed drifts. The program sets a review at fixed intervals, read against the written standard the proposal set: response times, listing accuracy, appointments and contracts by source, the accuracy of the pricing recommendations against what closed, and whether the reports arrived on time in the agreed format. Renewal is a decision the builder makes with that record in front of it, not an automatic clause buried in the agreement. A builder who wants to leave can, on the notice the agreement states, and the brokerage hands over the registration log, the interest list for the project and the file for every contract in progress in good order.
What a Partner Builder Receives
Beyond the sales program itself, a builder in a standing relationship receives the things a brokerage can only provide when it knows a company well. Its inventory appears on BreakThru Realty’s own new construction pages and in the brokerage’s buyer pipeline as it comes to market. Its broker program stays in front of cooperating agents between projects. Its next site search can start from a brief the brokerage already holds. And when the builder’s own buyers ask for a brokerage to sell the home they are leaving, or an investor asks what the builder has coming, there is a known place to send them.
- An agent assigned to the builder who knows its plans, contract and lender
- Inventory carried on the brokerage’s new construction pages and in its buyer pipeline
- The builder’s broker program kept in front of cooperating agents between projects
- A standing search brief for the next site, with buyer-side representation when needed
- A review of the relationship at fixed intervals against a written standard
Apply to the Partner Program
Your company, what you build and whether you want one project handled or a standing relationship. The broker of record replies within one business day with the program terms in writing.
Call or email the brokerage directly: (786) 914-1017 · sales@breakthrurealty.com
Questions Builders and Developers Ask
- Can a builder start with one project before signing a standing agreement?
- Yes, and most should. A single-project engagement is a complete relationship on its own: a written proposal, a listing agreement with a defined scope and term, and the agreed reports. A builder who is satisfied after that project can move to a standing agreement with the terms already understood on both sides.
- What does a standing agreement with BreakThru Realty cover?
- The commercial terms, the reporting standard and the working rules, agreed once and applied to each project the builder adds by a short schedule. Each project still gets its own written plan and price list. The brokerage keeps an agent assigned to the builder and carries its broker program to cooperating agents continuously.
- How is BreakThru Realty paid under the partner program?
- By commission on homes that close, as set out in the listing agreement, with nothing owed on a home that does not sell. The agreement states the cooperating-broker split, the treatment of the builder’s direct sales, the handling of projects added or withdrawn, and when payment is due. Terms depend on the project and are stated in the proposal.
- Does the brokerage get any say over what the builder builds?
- No. The builder decides product, price, incentives, buyer qualification standards, its contract, its title company and its lender, and whether a sale happens at all. The brokerage recommends in writing with the evidence attached, says so once if it disagrees, and then carries out the builder’s decision.
- How does a builder leave the program?
- On the notice the agreement states. The brokerage hands over the registration log, the project’s interest list and the file for every contract in progress in good order, and any contract already in progress is carried to closing on the agreed terms.